Brand Design Systems

We've revolutionised brand guidelines.

Power your assets with a dynamic design system —where every element is a reliable design foundation. For consistent, scalable, and streamlined creativity.

What is a design system?

In the ever-changing landscape of design, where traditional static brand guidelines have become relics of the past, we embrace an innovative approach — Brand Design Systems.

This new methodology goes beyond rulebooks and offers a dynamic, living collection of styles, colours, typography and more that can be directly referenced to power your designs, and adapt and evolve as your brand grows.
Total brand consistency
Dive into the transformative power of a living design system, ensuring unwavering coherence across all facets of your brand. No more mismatched fonts, colours or assets.
Unlock brand scalability
Ditch the old guidelines and enable your brand's growth with a design system. Effortlessly integrate new elements into your brand's identity, then implement across all assets with ease.
Organisational bliss
Embrace the simplicity and efficiency of a single source of truth, keeping all your brand assets fully organised for seamless accessibility.
Focus on creativity, not rules
We guide you through the process of utilising and maximising the potential of your new, dynamic brand design system.

How we help brands achieve consistency with brand design systems.

We'll distill your identity

Many brands lose track of the correct fonts to use or when to use certain colours. Your audience can notice, resulting in an unprofessional, incoherent and often chaotic brand visuals and communication.

Our experts analyse your existing brand elements, identifying typography, colour and more, and distilling them into a manageable and consistent design system that actually powers your future design work.

Powered by Figma, for everyone on your team

We harness the power of Figma to craft brand design systems. Once the system is complete, we'll add your colours, typography, spacing and more as Figma variables and pre-defined styles that form your brand's design system Figma library.

Your future Figma designs will be powered by this library, making it as easy as selecting preset colours, font styles, spacing and more.

It's extremely efficient way to work and our clients absolutely love it.

You guide us, we create it, Figma makes it possible.

We'll work hand-in-hand with your in-house design and marketing teams to make sure your brand's design system is a true reflection of your brand.

Figma's collaborative tools means we can easily collaborate on refining the system and creating reusable assets together.

Need help or lacking dedicated design resources? We can take charge of managing and updating your design system and Figma library.

Dev-ready design system

We build brand design systems with web and app development in mind. Figma variables and pre-defined styles, not to mention 'Dev-Mode', make any dev hand-offs simple.

Work with us on a Webflow development project and we will even translate your brand design system into a Webflow style guide, ensuring a harmonious transition and keeping everything between Figma and Webflow perfectly synced and matching.

What to expect from working with us.

Bold solutions
We don't shy away from making meaningful and positive suggestions in order to help brands reach their goals.
Visual consistency
Our unique Design System approach guarantees visual uniformity across various mediums, from your website to your promotional materials, maintaining a cohesive and robust brand identity.
Pro-active communication
We keep projects on track, provide regular updates and training, and maintain well-organised systems that fit client's specific needs.
True value
Our unique 'squad' approach allows us to be lean, agile and keep overheads low. We offer the expertise and resources of an agency without the eye-watering costs, and the personal touch and dedication of a senior consultant, without a lack of time or experience, all while maintaining lower rates and delivering the highest standards. A rarity in this industry.
One point-of-contact
We offer a personal touch that sets us apart. Mat, our founder, is your main point of contact, ensuring a friendly and tailored experience.
In-depth research for competitive edge
We believe in thorough research. Before the design stage commences, we spend as much time on research as we do on design. This helps us fully understand where your brand is positioned within the competitive landscape, how it can differentiate, and create a meaningful connection with your target audience. We also offer brand strategy workshops to identify your brand's personality, strengths, weaknesses and tone of voice.
Diverse expertise
Our team comes from diverse backgrounds, allowing us to approach brand identity design from multiple angles. Whether you're in tech, fashion, or healthcare, we have the industry-specific knowledge to elevate your brand.
Ongoing partnership
We're committed to your brand's long-term success. Our creative direction extends far beyond an initial project, as we continue to refine and enhance your brand's image. We're invested in long term partnerships rather than short-term transactions.

Our reputation speaks for itself.

I was delighted with the service provided by Maze. Mat is a very talented designer and developer. Maze was a great find for my business and I am delighted with the finished site that they delivered. Mat is also great to work with which meant the project ran smoothly. He was able adapt as our requirements changed and came up with some great solutions to our problems.
Noel Harrington
It's been a great pleasure to work with Mat. I’m delighted with the brand and website that he’s delivered! He understood my brand and designed a visual identity that captured exactly what I was looking for. He showed the same skill in creating a brilliant website. He takes great care in everything he does and always delivers to a high standard. I've found him to be a joy to work with – diligent, adaptable, very easy to talk to. I recommend him highly.
Mira E
Mira Meditation
We have been working with Maze to define our initial branding guidelines and creative assets. But also with migrating our website to Webflow. Mat has been one of the easiest professionals to work with I've encountered so far. He is open to using any communication channels, but most importantly, very receptive of feeback and last-minute changes.
Luciana Oliveira
I've worked with Maze creative on a couple of B2B websites and would highly recommend their services. They are always very responsive, creative and professional. Very flexible as our requirements changed a couple of times during the project. Always great communication and a pleasure to work with.
Pete Summers
It's been wonderful working with Maze. They got my ideas and I feel we clicked with the concept straight away. I now have a logo that is perfect and can't wait to work with Mat in the future to develop that brand even more. Highly recommend.
Harriet Stephens
Blue Swell
I can highly recommend Mat and the team. Even though it was a small project, we felt very looked after and it was a seamless execution of our brief.
Libby Behrens
I have been working with Maze for many years across a variety of web and print based projects. They have great skills and knowledge in these areas. Projects are completed on time and within budget. I look forward to continuing working together. I highly recommend Mat and Maze Creative for your digital needs. Friendly, professional and creative at all times.
Matt Williams
Mighty Horse Inc.
Working with Maze is a real pleasure. Mat is responsive and attentive. The design iterations have always happened fast and in the right direction. My favourite thing about working with Maze is that they really own the client’s marketing need. I worked with Mat on preparing for a conference where I needed flyers, a pop- up booth, posters, business cards, merch... They worked with me to ensure that I actually got the material delivered on time and to spec. This was SO helpful, it was what I actually needed: an end to end graphics solution. Highly recommend and I will (and already am) work with Maze again.
Victor Dillard
Resolution Therapeutics
Maze were able to bring the Greenall’s online presence to life with a fantastic website that looks beautiful and functions perfectly across a range of devices and screen sizes. It was essential that our new website accommodated mobile and tablet users, while ensuring a consistent brand style, all of which Maze delivered on time, on budget and to a very high standard. Professional, approachable and experienced, Maze were a pleasure to deal with throughout the project and I have no hesitation in recommending them for future creative projects."
Sam Chandler
Greenall's Gin
Mat is a dream to work with. Not only a sharp designer, with strong UI and dev expertise too, he’s friendly, super fast, a great communicator and guides you through efficient working processes too. He’s proof that when done properly and professionally, remote working really does mean your team can be based anywhere in the world. We’re delighted with Mat’s designs to improve our website, and can’t wait to work with him again. Highly recommend.
Hannah Rowland
Created Academy
Maze Creative are client-focussed, pay great attention to detail, and went the extra mile to help redesign and launch our new site. Mat is a genuine pleasure to work with - I would recommend his services.
Jen Wong
Guerilla Science
Maze Creative is fantastic! Our brand had a very clear vision for how we wanted our product portrayed and Mat really worked one on one with us to realise our vision. The evolution of the brand was also highly important and Mat made sure to think not only of current needs but to allow for changes to be made in the future also. Balls & Company is thrilled with the work Mat has provided and will not hesitate to use him again in the future.
Bonnie Porter
Balls & Co.
Mat at Maze Creative was brilliant to work with. He's got a great mix of very strong design skills and also good technical knowledge that made building my website a real pleasure. He always went the extra mile to make sure things were done well and to a high standard. I can't recommend him highly enough.
Saul Levitt
Intuitive Health
Mathew did a fantastic job for Breast Cancer Now and we were really pleased with the final result. We gave him a loose brief and he delivered exactly what we wanted within a strict timeframe. He was easy to work with and very responsive to feedback we gave. We wouldn’t hesitate in recommending him for your design work."
Tara West
Breast Cancer Now
I can't thank Mat enough for the dedication, design skills and attention to detail he's provided us for our new website. Mat has been a joy to work with, considering and adapted all the ideas we threw at him, I would highly recommend working with him on any large or small web design project!
Isabelle Doran

Let's work together

Make your brand identity consistent, usable and fully organised.