Brand Strategy

Energise and refine your brand's vibe with our highly effective methods and decades of brand experience.
Audience insight
Gain a full understanding of your target audience's desires and needs, ensuring your brand connects with the right people on a profound level.
Strategic repositioning
Develop a brand persona that's not just a character but a genuine presence in the hearts of your audience, team and stakeholders.
Decades in branding
Trust our seasoned experience; we've been navigating the brand landscape for decades, building human-centric brands with depth.
Collaborative workshops
We'll lead you through creative and strategic interactive workshops to fine-tune your brand's persona, fostering creativity and alignment within your team.

How we help brands reach their full potential.

Understanding the full picture

We carry out a comprehensive examination of your brand, analysing every aspect from tone of voice to output, identifying misalignment with your audience, and developing a profound understanding of the current state of your brand communications.

Then we dive deep into your audience's psyche, unraveling their preferences, behaviours, and motivations to shape your brand strategy effectively.

Brand repositioning

Whether you need a complete brand makeover or a realignment, our experts craft a compelling brand identity and positioning that resonates with your audience.

You'll discover where your brand lies within the competitive landscape. Your brand strategy will not only differentiate you from competitors but also establish a powerful emotional connection with your target audience.

Developed in partnership with you

We're flexible in our collaboration, offering collaborative workshops, stakeholder interviews, and audience surveys to form a brand personality, tone of voice and identity that fully reflects your brand's essence and drive engagement and loyalty.

Sometimes an outside perspective is exactly what's needed to get alignment and move things forward.


Receive a clear and actionable brand strategy roadmap, guiding you through the steps required to implement changes effectively, or work with us to implement those changes.

We're experts in brand identity design, using techniques like brand archetypes to craft your brand's essence.

Continued support and design integration

Rely on our ongoing guidance and support as you implement your brand strategy, ensuring sustained success and brand growth.

We also provide expert assistance in implementing or adjusting your brand identity design to align with your new strategy and brand personality. In fact, most clients work with us for a full brand strategy and identity design project, get in touch today if this is what you need.

What to expect from working with us.

Bold solutions
We don't shy away from making meaningful and positive suggestions in order to help brands reach their goals.
Tangible outcomes
You'll get measurable results, including increased audience engagement, higher brand recognition, and improved return on investment (ROI).
Pro-active communication
We keep projects on track, provide regular updates and training, and maintain well-organised systems that fit client's specific needs.
Diverse industry expertise
Our team comes from diverse backgrounds, allowing us to approach brand identity design from multiple angles. Whether you're in tech, fashion, or healthcare, we have the industry-specific knowledge to elevate your brand.
One point-of-contact
We offer a personal touch that sets us apart. Mat, our founder, is your main point of contact, ensuring a friendly and tailored experience.
True value
Our unique 'squad' approach allows us to be lean, agile and keep overheads low. We offer the expertise and resources of an agency without the eye-watering costs, and the personal touch and dedication of a senior consultant, without a lack of time or experience, all while maintaining lower rates and delivering the highest standards. A rarity in this industry.
Visual consistency
Our unique Design System approach guarantees visual uniformity across various mediums, from your website to your promotional materials, maintaining a cohesive and robust brand identity.
Ongoing partnership
We're committed to your brand's long-term success. Our creative direction extends far beyond an initial project, as we continue to refine and enhance your brand's image. We're invested in long term partnerships rather than short-term transactions.

Our impeccable track record shows how we repeatedly deliver exceptional results.

It's been a great pleasure to work with Mat. I’m delighted with the brand and website that he’s delivered! He understood my brand and designed a visual identity that captured exactly what I was looking for. He showed the same skill in creating a brilliant website. He takes great care in everything he does and always delivers to a high standard. I've found him to be a joy to work with – diligent, adaptable, very easy to talk to. I recommend him highly.
Mira E
Mira Meditation
Mat is a dream to work with. Not only a sharp designer, with strong UI and dev expertise too, he’s friendly, super fast, a great communicator and guides you through efficient working processes too. He’s proof that when done properly and professionally, remote working really does mean your team can be based anywhere in the world. We’re delighted with Mat’s designs to improve our website, and can’t wait to work with him again. Highly recommend.
Hannah Rowland
Created Academy
I've worked with Maze creative on a couple of B2B websites and would highly recommend their services. They are always very responsive, creative and professional. Very flexible as our requirements changed a couple of times during the project. Always great communication and a pleasure to work with.
Pete Summers
I can't thank Mat enough for the dedication, design skills and attention to detail he's provided us for our new website. Mat has been a joy to work with, considering and adapted all the ideas we threw at him, I would highly recommend working with him on any large or small web design project!
Isabelle Doran
Mathew did a fantastic job for Breast Cancer Now and we were really pleased with the final result. We gave him a loose brief and he delivered exactly what we wanted within a strict timeframe. He was easy to work with and very responsive to feedback we gave. We wouldn’t hesitate in recommending him for your design work."
Tara West
Breast Cancer Now
We have been working with Maze to define our initial branding guidelines and creative assets. But also with migrating our website to Webflow. Mat has been one of the easiest professionals to work with I've encountered so far. He is open to using any communication channels, but most importantly, very receptive of feeback and last-minute changes.
Luciana Oliveira
Maze were able to bring the Greenall’s online presence to life with a fantastic website that looks beautiful and functions perfectly across a range of devices and screen sizes. It was essential that our new website accommodated mobile and tablet users, while ensuring a consistent brand style, all of which Maze delivered on time, on budget and to a very high standard. Professional, approachable and experienced, Maze were a pleasure to deal with throughout the project and I have no hesitation in recommending them for future creative projects."
Sam Chandler
Greenall's Gin
I have been working with Maze for many years across a variety of web and print based projects. They have great skills and knowledge in these areas. Projects are completed on time and within budget. I look forward to continuing working together. I highly recommend Mat and Maze Creative for your digital needs. Friendly, professional and creative at all times.
Matt Williams
Mighty Horse Inc.
I can highly recommend Mat and the team. Even though it was a small project, we felt very looked after and it was a seamless execution of our brief.
Libby Behrens
Maze Creative is fantastic! Our brand had a very clear vision for how we wanted our product portrayed and Mat really worked one on one with us to realise our vision. The evolution of the brand was also highly important and Mat made sure to think not only of current needs but to allow for changes to be made in the future also. Balls & Company is thrilled with the work Mat has provided and will not hesitate to use him again in the future.
Bonnie Porter
Balls & Co.
Maze Creative are client-focussed, pay great attention to detail, and went the extra mile to help redesign and launch our new site. Mat is a genuine pleasure to work with - I would recommend his services.
Jen Wong
Guerilla Science
Working with Maze is a real pleasure. Mat is responsive and attentive. The design iterations have always happened fast and in the right direction. My favourite thing about working with Maze is that they really own the client’s marketing need. I worked with Mat on preparing for a conference where I needed flyers, a pop- up booth, posters, business cards, merch... They worked with me to ensure that I actually got the material delivered on time and to spec. This was SO helpful, it was what I actually needed: an end to end graphics solution. Highly recommend and I will (and already am) work with Maze again.
Victor Dillard
Resolution Therapeutics
Mat at Maze Creative was brilliant to work with. He's got a great mix of very strong design skills and also good technical knowledge that made building my website a real pleasure. He always went the extra mile to make sure things were done well and to a high standard. I can't recommend him highly enough.
Saul Levitt
Intuitive Health
It's been wonderful working with Maze. They got my ideas and I feel we clicked with the concept straight away. I now have a logo that is perfect and can't wait to work with Mat in the future to develop that brand even more. Highly recommend.
Harriet Stephens
Blue Swell
I was delighted with the service provided by Maze. Mat is a very talented designer and developer. Maze was a great find for my business and I am delighted with the finished site that they delivered. Mat is also great to work with which meant the project ran smoothly. He was able adapt as our requirements changed and came up with some great solutions to our problems.
Noel Harrington

Take your brand to the next level

Let's bring your brand out of it's shell.