Brand Identity Design

Crafting unforgettable brand experiences that speak to your audience.
Strategic vision for your brand
Brand identity design is about more than just aesthetics. We craft tailored brand strategies that resonate with your unique identity and audience, ensuring that your brand speaks its own language.
Fully collaborative ideation
We believe that the best ideas emerge from collaboration. Our brand identity design process involves you at every step, encouraging a dynamic exchange of ideas, ensuring that your brand's story is a true reflection of your vision.
Audience-centric approach
Your audience is at the heart of our creative process. We listen, learn, and deeply understand your target demographic, crafting your brand to speak directly to them and create a lasting emotional connection.
Impactful branding that connects emotionally
Our goal is to create a deep, emotional connection between your brand and your audience. We ensure your branding is not just seen but felt.

How we help brands reach their full potential.

Audience insights that drive decisions

Understanding your audience is the cornerstone of our approach. We gather insights, analyze behaviors, and delve into their preferences to create a brand identity that resonates.

Living design system for consistency

Forget the traditional static brand guidelines; we've revolutionised it. We create living design systems in Figma, providing your brand with a dynamic set of guidelines that adapt to your evolving needs. This ensures total consistency, scalability, and effortless organisation and empowers your brand to evolve over time.

From scratch or rebranding expertise

Whether you're embarking on a brand new journey or looking to revamp an existing one, our brand identity design service caters to both, breathing fresh life into your brand, giving it a modern twist or repositioning it to target new audiences.

Evidence-backed design strategy

We don't just jump into design; we start with a solid foundation. We create a brand strategy to help identify and build your brand's unique personality, ensuring that the subsequent design reflects your brand's essence.

Brand asset management

We take care of managing your brand assets, making it easy for you to access and utilize them as needed, ensuring consistency across all touchpoints.

What to expect from working with us.

Bold solutions
We don't shy away from making meaningful and positive suggestions in order to help brands reach their goals.
One point-of-contact
We offer a personal touch that sets us apart. Mat, our founder, is your main point of contact, ensuring a friendly and tailored experience.
Pro-active communication
We keep projects on track, provide regular updates and training, and maintain well-organised systems that fit client's specific needs.
Visual consistency across mediums
Our unique Design System approach guarantees visual uniformity across various mediums, from your website to your promotional materials, maintaining a cohesive and robust brand identity.
True value
Our unique 'squad' approach allows us to be lean, agile and keep overheads low. We offer the expertise and resources of an agency without the eye-watering costs, and the personal touch and dedication of a senior consultant, without a lack of time or experience, all while maintaining lower rates and delivering the highest standards. A rarity in this industry.
In-depth research for competitive edge
We believe in thorough research. Before the design stage commences, we spend as much time on research as we do on design. This helps us fully understand where your brand is positioned within the competitive landscape, how it can differentiate, and create a meaningful connection with your target audience.
Diverse expertise
Our team comes from diverse backgrounds, allowing us to approach brand identity design from multiple angles. Whether you're in tech, fashion, or healthcare, we have the industry-specific knowledge to elevate your brand.
Ongoing partnership
We're committed to your brand's long-term success. Our creative direction extends far beyond an initial project, as we continue to refine and enhance your brand's image. We're invested in long term partnerships rather than short-term transactions.

Our track record of delivering exceptional results speaks for itself.

Mat is a dream to work with. Not only a sharp designer, with strong UI and dev expertise too, he’s friendly, super fast, a great communicator and guides you through efficient working processes too. He’s proof that when done properly and professionally, remote working really does mean your team can be based anywhere in the world. We’re delighted with Mat’s designs to improve our website, and can’t wait to work with him again. Highly recommend.
Hannah Rowland
Created Academy
I can't thank Mat enough for the dedication, design skills and attention to detail he's provided us for our new website. Mat has been a joy to work with, considering and adapted all the ideas we threw at him, I would highly recommend working with him on any large or small web design project!
Isabelle Doran
We have been working with Maze to define our initial branding guidelines and creative assets. But also with migrating our website to Webflow. Mat has been one of the easiest professionals to work with I've encountered so far. He is open to using any communication channels, but most importantly, very receptive of feeback and last-minute changes.
Luciana Oliveira
Mat at Maze Creative was brilliant to work with. He's got a great mix of very strong design skills and also good technical knowledge that made building my website a real pleasure. He always went the extra mile to make sure things were done well and to a high standard. I can't recommend him highly enough.
Saul Levitt
Intuitive Health
Maze were able to bring the Greenall’s online presence to life with a fantastic website that looks beautiful and functions perfectly across a range of devices and screen sizes. It was essential that our new website accommodated mobile and tablet users, while ensuring a consistent brand style, all of which Maze delivered on time, on budget and to a very high standard. Professional, approachable and experienced, Maze were a pleasure to deal with throughout the project and I have no hesitation in recommending them for future creative projects."
Sam Chandler
Greenall's Gin
I was delighted with the service provided by Maze. Mat is a very talented designer and developer. Maze was a great find for my business and I am delighted with the finished site that they delivered. Mat is also great to work with which meant the project ran smoothly. He was able adapt as our requirements changed and came up with some great solutions to our problems.
Noel Harrington
Mathew did a fantastic job for Breast Cancer Now and we were really pleased with the final result. We gave him a loose brief and he delivered exactly what we wanted within a strict timeframe. He was easy to work with and very responsive to feedback we gave. We wouldn’t hesitate in recommending him for your design work."
Tara West
Breast Cancer Now
Maze Creative are client-focussed, pay great attention to detail, and went the extra mile to help redesign and launch our new site. Mat is a genuine pleasure to work with - I would recommend his services.
Jen Wong
Guerilla Science
It's been a great pleasure to work with Mat. I’m delighted with the brand and website that he’s delivered! He understood my brand and designed a visual identity that captured exactly what I was looking for. He showed the same skill in creating a brilliant website. He takes great care in everything he does and always delivers to a high standard. I've found him to be a joy to work with – diligent, adaptable, very easy to talk to. I recommend him highly.
Mira E
Mira Meditation
It's been wonderful working with Maze. They got my ideas and I feel we clicked with the concept straight away. I now have a logo that is perfect and can't wait to work with Mat in the future to develop that brand even more. Highly recommend.
Harriet Stephens
Blue Swell
I can highly recommend Mat and the team. Even though it was a small project, we felt very looked after and it was a seamless execution of our brief.
Libby Behrens
Maze Creative is fantastic! Our brand had a very clear vision for how we wanted our product portrayed and Mat really worked one on one with us to realise our vision. The evolution of the brand was also highly important and Mat made sure to think not only of current needs but to allow for changes to be made in the future also. Balls & Company is thrilled with the work Mat has provided and will not hesitate to use him again in the future.
Bonnie Porter
Balls & Co.
Working with Maze is a real pleasure. Mat is responsive and attentive. The design iterations have always happened fast and in the right direction. My favourite thing about working with Maze is that they really own the client’s marketing need. I worked with Mat on preparing for a conference where I needed flyers, a pop- up booth, posters, business cards, merch... They worked with me to ensure that I actually got the material delivered on time and to spec. This was SO helpful, it was what I actually needed: an end to end graphics solution. Highly recommend and I will (and already am) work with Maze again.
Victor Dillard
Resolution Therapeutics
I have been working with Maze for many years across a variety of web and print based projects. They have great skills and knowledge in these areas. Projects are completed on time and within budget. I look forward to continuing working together. I highly recommend Mat and Maze Creative for your digital needs. Friendly, professional and creative at all times.
Matt Williams
Mighty Horse Inc.
I've worked with Maze creative on a couple of B2B websites and would highly recommend their services. They are always very responsive, creative and professional. Very flexible as our requirements changed a couple of times during the project. Always great communication and a pleasure to work with.
Pete Summers

Let's craft your brand's unique identity together.

We can help take your brand to the next level.