Brand Identity Analysis

Brands misfire, and that's where we thrive. We're not just brand analysts; we're brand identity specialists.

We'll dive deep into your brand identity to uncover inconsistencies and poor application, then provide you with a blueprint to turn your brand identity around.
Precision audit
We don't just glance; we go deep, reviewing logo usage, colours, fonts, images, icons, spacing, patterns, and other visual elements across your website, app, socials, email, print, packaging, and any other touchpoints.
Stakeholder insights
We'll interview external and internal stakeholders to unravel their perceptions and connections with the brand, before aligning these diverse perspectives towards the brand's intended direction.
Competitive edge
Understand the brand identities of competitors in order to distinctly position your brand, ensuring it doesn't just stand out but asserts itself boldly in the competitive landscape.
Focus on creativity, not rules
Elegantly overcome your brand's unique challenges with actionable and bold recommendations that will reinvent every nuance of your brand's visual language.

How we take brands from chaos to clarity with brand identity analysis

Analysis aligned with goals

Guide your brand towards tangible outcomes — be it enhanced conversions, heightened awareness, or strategic repositioning.

We strategically align your brand's visual identity, ensuring it contributes directly to your brand's overall goals.

Actionable steps driven by expert insights

Our brand design specialists meticulously examine your brand identity, delivering a super clear report on every aspect of its usage.

We provide actionable and realistic steps to rectify inconsistencies, shaping a visual language that resonates with both your audience and your stakeholders.

Implementing recommendations

Being true brand design specialists, we don't just suggest improvements; we act.

We can go beyond the analysis to actually implement the suggestions from the report. Whether that's adjusting your existing brand guidelines and assets, or by creating a cutting-edge design system, ensuring your brand's visual language is not just on-point but also future-ready.

Hands-on brand identity management

Once the analysis and enhancements are complete, we can step into the role of brand custodians. Managing your brand assets with precision and care, ensuring your brand remains super organised, consistent and fully accessible to your teams.

What to expect from working with us.

Bold solutions
We don't shy away from making meaningful and positive suggestions in order to help brands reach their goals.
Visual consistency across mediums
Our unique Design System approach guarantees visual uniformity across various mediums, from your website to your promotional materials, maintaining a cohesive and robust brand identity.
Pro-active communication
We keep projects on track, provide regular updates and training, and maintain well-organised systems that fit client's specific needs.
True value
Our unique 'squad' approach allows us to be lean, agile and keep overheads low. We offer the expertise and resources of an agency without the eye-watering costs, and the personal touch and dedication of a senior consultant, without a lack of time or experience, all while maintaining lower rates and delivering the highest standards. A rarity in this industry.
One point-of-contact
We offer a personal touch that sets us apart. Mat, our founder, is your main point of contact, ensuring a friendly and tailored experience.
In-depth research for competitive edge
We believe in thorough research. Before the design stage commences, we spend as much time on research as we do on design. This helps us fully understand where your brand is positioned within the competitive landscape, how it can differentiate, and create a meaningful connection with your target audience. We also offer brand strategy workshops to identify your brand's personality, strengths, weaknesses and tone of voice.
Diverse expertise
Our team comes from diverse backgrounds, allowing us to approach brand identity design from multiple angles. Whether you're in tech, fashion, or healthcare, we have the industry-specific knowledge to elevate your brand.
Ongoing partnership
We're committed to your brand's long-term success. Our creative direction extends far beyond an initial project, as we continue to refine and enhance your brand's image. We're invested in long term partnerships rather than short-term transactions.

Our reputation speaks for itself.

Maze Creative are client-focussed, pay great attention to detail, and went the extra mile to help redesign and launch our new site. Mat is a genuine pleasure to work with - I would recommend his services.
Jen Wong
Guerilla Science
Maze were able to bring the Greenall’s online presence to life with a fantastic website that looks beautiful and functions perfectly across a range of devices and screen sizes. It was essential that our new website accommodated mobile and tablet users, while ensuring a consistent brand style, all of which Maze delivered on time, on budget and to a very high standard. Professional, approachable and experienced, Maze were a pleasure to deal with throughout the project and I have no hesitation in recommending them for future creative projects."
Sam Chandler
Greenall's Gin
I can highly recommend Mat and the team. Even though it was a small project, we felt very looked after and it was a seamless execution of our brief.
Libby Behrens
I can't thank Mat enough for the dedication, design skills and attention to detail he's provided us for our new website. Mat has been a joy to work with, considering and adapted all the ideas we threw at him, I would highly recommend working with him on any large or small web design project!
Isabelle Doran
It's been a great pleasure to work with Mat. I’m delighted with the brand and website that he’s delivered! He understood my brand and designed a visual identity that captured exactly what I was looking for. He showed the same skill in creating a brilliant website. He takes great care in everything he does and always delivers to a high standard. I've found him to be a joy to work with – diligent, adaptable, very easy to talk to. I recommend him highly.
Mira E
Mira Meditation
Mat is a dream to work with. Not only a sharp designer, with strong UI and dev expertise too, he’s friendly, super fast, a great communicator and guides you through efficient working processes too. He’s proof that when done properly and professionally, remote working really does mean your team can be based anywhere in the world. We’re delighted with Mat’s designs to improve our website, and can’t wait to work with him again. Highly recommend.
Hannah Rowland
Created Academy
Maze Creative is fantastic! Our brand had a very clear vision for how we wanted our product portrayed and Mat really worked one on one with us to realise our vision. The evolution of the brand was also highly important and Mat made sure to think not only of current needs but to allow for changes to be made in the future also. Balls & Company is thrilled with the work Mat has provided and will not hesitate to use him again in the future.
Bonnie Porter
Balls & Co.
We have been working with Maze to define our initial branding guidelines and creative assets. But also with migrating our website to Webflow. Mat has been one of the easiest professionals to work with I've encountered so far. He is open to using any communication channels, but most importantly, very receptive of feeback and last-minute changes.
Luciana Oliveira
It's been wonderful working with Maze. They got my ideas and I feel we clicked with the concept straight away. I now have a logo that is perfect and can't wait to work with Mat in the future to develop that brand even more. Highly recommend.
Harriet Stephens
Blue Swell
I've worked with Maze creative on a couple of B2B websites and would highly recommend their services. They are always very responsive, creative and professional. Very flexible as our requirements changed a couple of times during the project. Always great communication and a pleasure to work with.
Pete Summers
Working with Maze is a real pleasure. Mat is responsive and attentive. The design iterations have always happened fast and in the right direction. My favourite thing about working with Maze is that they really own the client’s marketing need. I worked with Mat on preparing for a conference where I needed flyers, a pop- up booth, posters, business cards, merch... They worked with me to ensure that I actually got the material delivered on time and to spec. This was SO helpful, it was what I actually needed: an end to end graphics solution. Highly recommend and I will (and already am) work with Maze again.
Victor Dillard
Resolution Therapeutics
Mathew did a fantastic job for Breast Cancer Now and we were really pleased with the final result. We gave him a loose brief and he delivered exactly what we wanted within a strict timeframe. He was easy to work with and very responsive to feedback we gave. We wouldn’t hesitate in recommending him for your design work."
Tara West
Breast Cancer Now
Mat at Maze Creative was brilliant to work with. He's got a great mix of very strong design skills and also good technical knowledge that made building my website a real pleasure. He always went the extra mile to make sure things were done well and to a high standard. I can't recommend him highly enough.
Saul Levitt
Intuitive Health
I have been working with Maze for many years across a variety of web and print based projects. They have great skills and knowledge in these areas. Projects are completed on time and within budget. I look forward to continuing working together. I highly recommend Mat and Maze Creative for your digital needs. Friendly, professional and creative at all times.
Matt Williams
Mighty Horse Inc.
I was delighted with the service provided by Maze. Mat is a very talented designer and developer. Maze was a great find for my business and I am delighted with the finished site that they delivered. Mat is also great to work with which meant the project ran smoothly. He was able adapt as our requirements changed and came up with some great solutions to our problems.
Noel Harrington

Let's work together

Make your brand identity consistent, usable and fully organised.